Fiona Wilson Prints – web design and branding

Elevating Fiona Wilson Prints: An E-Commerce Success Story by HEY Design

When Fiona Wilson, a renowned artist known for her captivating prints, decided to expand her business online, she turned to the expertise of HEY Pear Web Design. This collaboration aimed to create an e-commerce website that not only showcased her unique artwork but also integrated her online classes, providing a seamless and enriching experience for her customers.

The Challenge: Creating a Comprehensive Online Presence

Fiona Wilson needed an e-commerce platform that could reflect her artistic vision and brand identity while offering a user-friendly shopping experience. Additionally, the website needed to integrate online classes, enabling her to share her skills and engage with her audience in a more interactive way. HEY Design, with their creative web design and development skills, were the perfect partners for this ambitious project.

HEY Design: Masters of Creative Web Development

HEY Design, a leading creative web design and development agency in Congleton, Cheshire, is known for their ability to transform ideas into visually stunning and highly functional websites. Their approach focuses on understanding the client’s brand and delivering a cohesive digital experience that aligns with their goals. For Fiona Wilson Prints, this meant leveraging her existing logo and brand elements to create a unified online presence.

Key Features of the E-Commerce Website

  1. Creative Web Design: HEY Design utilised Fiona’s existing logo to build a cohesive branding strategy across the website. The design elements, colour palette, and typography were carefully chosen to reflect Fiona’s artistic style, ensuring that the website felt like a natural extension of her brand.
  2. User-Friendly Interface: The e-commerce platform was designed with the user in mind. Easy navigation, clear product categories, and a streamlined checkout process were implemented to enhance the shopping experience. This user-centric approach ensures that visitors can easily find and purchase their desired prints.
  3. Online Classes Integration: One of the standout features of the website is the seamless integration of online classes. HEY Design developed a dedicated section where Fiona can offer her courses, complete with scheduling, payment processing, and access to class materials. This functionality not only diversifies her revenue streams but also fosters a deeper connection with her audience.
  4. Responsive Design: The website was built to be fully responsive, ensuring an optimal viewing experience on desktops, tablets, and smartphones. This adaptability is crucial for reaching a wider audience and providing a consistent user experience across all devices.
  5. SEO and Performance Optimisation: HEY Design ensured that the website was optimised for search engines, enhancing its visibility and search rankings. Additionally, performance optimisations were implemented to ensure fast loading times, crucial for retaining visitors and reducing bounce rates.
HEY Pear - creative website designer for small business owners in the UK.

The Result: A Thriving Online Art Platform

The collaboration between Fiona Wilson and HEY Design has resulted in an e-commerce website that beautifully showcases her prints while providing an engaging platform for her online classes. The site’s cohesive branding, intuitive design, and robust functionality have been met with praise from both Fiona’s existing customers and new visitors.

Client and Customer Feedback

Feedback from Fiona Wilson and her customers has been overwhelmingly positive. Fiona has noted the ease with which she can manage her products and classes, while customers appreciate the seamless shopping experience and the ability to learn directly from the artist through her online courses.


The e-commerce website for Fiona Wilson Prints, crafted by HEY Design, is a testament to the power of creative web design and development. By integrating her existing logo and brand elements, HEY Design has created a cohesive and engaging online presence that not only showcases Fiona’s artwork but also expands her reach through online classes.

For artists and businesses looking to enhance their online presence, this project serves as an inspiring example of what can be achieved with strategic web design and development. To learn more about HEY Design’s services and view their portfolio, visit their website.

This blog post highlights the successful collaboration between Fiona Wilson Prints and HEY Design, emphasizing the importance of cohesive branding, user-friendly design, and functional integration in creating a thriving e-commerce platform. The result is a beautifully crafted website that elevates Fiona’s online presence and offers an enriched experience for her audience.